Sherwin-Williams Adds Luster to Product Line With New Pearl Finish for Cashmere® Paint
New pearl sheen and expanded colors in deep and accent shades available this fall
CLEVELAND – June 10, 2013 – Sherwin-Williams Cashmere® Interior Latex Paint takes on added luster with the introduction of a pearl finish designed to add a luxurious pearlescent sheen to walls. Available exclusively as a finish for Cashmere Paint, the new pearl finish will be available this fall in Sherwin-Williams stores along with an expanded color selection in the Cashmere line, including deep colors and accents.
“Cashmere Paint already stands out for its buttery smooth application and silky appearance. The new Cashmere pearl finish allows professionals to take luxurious interiors to the next level,” said Steve Revnew, vice president of product innovation, Sherwin-Williams.
The Pearl sheen adds a subtle shimmer to Cashmere paint that is not as shiny as semi-gloss — it is midway between eg-shel and semi-gloss — for a lustrous finishing touch. It is especially suitable for higher-end residential projects and for customers who may be looking to create more elaborate spaces, such as formal dining or living rooms. And paint contractors appreciate how easy the product applies and glides on.
Cashmere Paint: the epitome of smooth
With the introduction of pearl finish for its Cashmere Paint, Sherwin-Williams expands the range of options beyond the current sheens available in the line. Currently available are flat enamel, low lustre and medium lustre. Painting and design professionals can select the exact sheen they need for the project at hand.
Cashmere Paint offers the epitome of luxury as an ultra-smooth interior latex engineered primarily for residential projects. Features of Cashmere Paint include:
- Silky appearance: Low stipple appearance that looks good from all angles
- Smooth application: Looks, feels and applies smooth and buttery
- Self-leveling formula: Minimizes brush and roller marks
- High-hiding properties: Provides outstanding coverage and hide
- Scrubbable: Ensures easy cleaning and maintenance
- Luxurious feel: Applies and feels smooth and buttery to the touch
Sherwin-Williams Cashmere Paint with pearl finish and an expanded color selection will be available at Sherwin-Williams stores nationwide in the early fall of 2013. For more information, visit sherwin-williams.com.
Through its more than 3,500 stores and 1,800 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award for its innovative acrylic alkyd technology. Visit sherwin-williams.com or join Sherwin-Williams on Facebook and Twitter.