Sherwin-Williams Unveils Enhanced Functionality For Online Color Visualizer And Colorsnap Studio™ iPad® App

LAS VEGAS – January 22, 2013 – Experimenting with colors for the home is easier than ever with Sherwin-Williams enhanced online Color Visualizer and ColorSnap Studio iPad app. New functionality such as drag-and-drop painting, improved edge detection and a wide array of tools lets you apply color or define surfaces as precisely as you want. Plus, true-to-life shades make color exploration and selection simpler.

The powerful online Color Visualizer enables consumers to customize their own interior or exterior home images with more than 1,500 Sherwin-Williams colors. Users can upload a photo or use one of the sample scenes to explore different color options, no edge-masking required. They simply drag-and-drop a color into an image or select a brush to paint specific areas of the photo. Users also have more control over their color application, allowing them to make detailed changes to a scene, with improved image edge detection and updated brush tools.

The new ColorSnap Studio iPad app offers all the ease-of-use of a tablet, as well as pinch, zoom and swipe features to interact with images of your own room, or one in the app. Get color inspiration from a photo or virtually paint your own walls with the swipe of a finger — all for free. Other new features include the ability to share palettes on Facebook® or Twitter®, clear all selected colors with just one touch and access the Sherwin-Williams product guide in the app.

“Exploring color is an integral part of the design process, and Sherwin-Williams technologies are helping bring color to life in new and exciting ways,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Our updated Color Visualizer and ColorSnap Studio iPad app make it easier than ever to experiment with color and bring spaces to life virtually, so colors can be chosen with confidence before a surface is painted.”

Sherwin-Williams Offers Extensive Color Resources

In addition to Color Snap Studio and Color Visualizer, consumers can interact and find inspiration with digital color selection tools from Sherwin-Williams.

With just the click of a button, any online image can turn into a palette of paint colors with CHIP IT!™, an interactive tool from Sherwin-Williams. The first-of-its-kind Web-based tool allows users to select any online image and instantly identify Sherwin-Williams paint colors that correspond to the colors contained within the picture. Inspiring pictures from the Internet can now be transformed into paint palettes for any project.

iPhone®, Android™ and Blackberry® smartphone users can download the free ColorSnap app, which makes it easy to extract colors from pictures stored on your phone and find the closest-matching paint colors. Users can fine tune-colors using lightness, saturation and hue features and then create custom color palettes to save or share.


As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its more than 3,500 neighborhood stores across North America. For more information, visit or join the conversation on Facebook at, on Twitter at or on Pinterest at