Refurbishing a Hollywood Icon

Fact Sheet

Giving the Hollywood Sign a facelift was no easy task, with its remote, hilly location and letters of staggering size. Sherwin-Williams and the Hollywood Sign Trust funded the project for the benefit of the City of Los Angeles and its Department of Recreation and Parks, as well as Sign fans around the world.

What color was the Sign painted?
The Hollywood Sign was painted in Sherwin-Williams High Reflective White (SW7757).

What Sherwin-Williams products were used?
The Sign was primed with Sherwin-Williams Pro Industrial™ Pro-Cryl® Universal Acrylic Primer, to help prevent rusting.

Then the Sign was painted with Sherwin-Williams finest paint, Emerald™ Exterior Acrylic Latex Paint. Emerald Exterior Paint offers extreme resistance to blistering, peeling, fading and dirt pickup — ensuring the Sign will retain its beauty for years to come.

What was the painting process?
First a 100 percent biodegradable paint remover was applied to the front of each letter, which helped to dissolve the existing coatings. Once dissolved, all of the remaining paint was carefully removed. The front of the letters were then completely bare, leaving only corrugated metal.

After the front of each letter was completely bare and pressure-washed, it was primed with Sherwin-Williams Pro Industrial Pro-Cryl Primer, then painted with two coats of Emerald Exterior Paint.

The letters were cleaned, primed and painted one at a time.

The back of the Sign was scraped and sanded, then coated with the same Pro Industrial Pro-Cryl primer and Emerald Exterior Paint.

How much paint and primer did it take?
To coat the entire Hollywood Sign, it took 255 gallons of paint and 105 gallons of primer.

How long did it take?
The process took nine weeks to complete.

How big is the Hollywood Sign?
The Hollywood Sign is four stories high and 450 feet long. Each letter stands at:

H 45 feet high by 33 feet and 6 inches wide
O 45 feet high by 33 feet wide
L 45 feet high by 31 feet wide
L 45 feet high by 31 feet wide
Y 45 feet high by 35 feet wide
W 45 feet high by 39 feet and 9 inches wide
O 45 feet high by 33 feet wide
O 45 feet high by 33 feet wide
D 45 feet high by 33 feet wide

How did the painters access the Sign’s 45-foot-high letters?
The painters used custom swing stage scaffolding — hanging platforms similar to those used by window washers on high-rise buildings. The swing stages were 31 to 39 feet across — the full width of each letter.


For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its more than 3,500 neighborhood stores across North America. For more information, visit Join Sherwin-Williams on Facebook, Twitter and Pinterest.


The Hollywood Sign Trust is a 501(c)3 non-profit trust responsible for repairing, maintaining, refurbishing and providing capital improvements to the Hollywood Sign for the benefit of the public at large. Its nine-member board is led by Chris Baumgart as its Chairperson. More information about the Sign’s history and the Trust can be found at: