Now Your Walls Become The Original Work of Art

Sherwin-Williams® new Faux Impressions™ Specialty Finishes collection brings style and dimension to any room

ORLANDO, Fla. (January 12, 2011) - Make each room an original work of art with the help of Sherwin-Williams® new Faux Impressions™ Specialty Finishes collection. Grouped into four categories, including Metallic Impressions, Quartz Stone Impressions, Artisan Impressions and Old World Impressions, the collection delivers 12 distinctive looks that were carefully created by the design experts at Sherwin-Williams.

“Faux Impressions incorporates subtle details in a way that really gives a room that ‘wow’ factor,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “From the marble pillars of ancient Rome to the glitz and glamour of the Hollywood silver screen, we can help you achieve your desired look whatever your inspiration.”

Metallic Impressions

Add drama and luxury to your rooms with a radiant highlight from Metallic Impressions. Jewel tones enveloped with glints and glimmers of metallic create fresh sophistication. Smooth Metallic gives your room a polished luster, while Brushed Metallic adds subtle texture with the shimmer of silk. Textured Metallic adds glamour, grace and elegance with its hand-finished luxurious look.

“Metallic Impressions are perfect if you want to play up a small bathroom with glitzy jewel tones or add a subtle opulence to a master bedroom or dining room,” said Jordan. “Even with the use of darker colors, a metallic finish can make a room feel larger because of its reflective properties.”

Quartz Stone Impressions

Bring the natural beauty of semiprecious stones found on awe-inspiring canyon ridges into your home through Quartz Stone Impressions. To achieve the dazzling beauty of mineral sands, use the Smooth Quartz Stone application technique. Or, create a more weathered look by applying the Brushed Quartz Stone technique - a look that adds a softened texture.

The Striae Quartz Stone application adds the shimmer of metallic to create a knockout look.

“Nature is rich with intricate, unparalleled details,” said Jordan. “By incorporating the fine elements of nature into Quartz Stone Impressions, we bring the outside indoors in a refined manner.”

Artisan Impressions

For a truly unique, handcrafted look that is sophisticated and elegant Sherwin-Williams introduces the Artisan Impressions application. The Crackle application technique takes on the look of well-worn metal patina and adds a multilayered depth to your wall. For a tranquil organic vibe in your master bathroom or family room, the Leaf application incorporates the look of fossilized leaves for a touch of whimsy. Meanwhile, from afar the Tissue Paper application takes on the appearance of stucco or cement, but at closer investigation the irregular creases and folds add surprising interest.

“Consider using the Crackle technique to highlight a fireplace surround,” said Jordan. “The application produces random splitting and blistering, making it a natural complement to the fire.”

Old World Impressions

Inspired by plastering methods used in ancient Rome, Old World Impressions add incredible depth and dimension to your rooms. This style looks appropriate in any setting, whether a contemporary loft or a Southwestern ranch. Textured Fresco reproduces the characteristics of aged plaster walls and adds a sense of history to your home. Meanwhile Smooth Fresco exudes a warm rustic appeal through its earthy texture. High Polish Fresco gives off the translucent sheen found in classic, marble architecture of the Renaissance era — an exquisitely sophisticated finish.

“The Old World Impressions collection can give instant history to any home, whether it already has generations of stories or is welcoming its first owners,” said Jordan.

Sherwin-Williams pairs its exceptional Faux Impressions products with its designer expertise to help homeowners achieve unique results they can be proud of. To learn more or to download detailed how-to brochures and videos that can help any do-it-yourselfer complete their desired look, visit sherwin-williams.com/faux.

Ask Sherwin-Williams™

Sherwin-Williams is the nation’s largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that’s focused on the do-it-yourselfer’s unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You’ll be amazed what happens when you ask. Visit sherwin-williams.com.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com