Prime-Time Color Inspiration: Sherwin-Williams Teams with HGTV to Roll Out Paint Line

“HGTV HOME by Sherwin-Williams” features colors that work without the guesswork

CLEVELAND (June 1, 2011) ― The paint experts at Sherwin-Williams are partnering with HGTV to help consumers create a picture perfect painting experience. HGTV® HOME by Sherwin-Williams, an exclusive line of durable, low-odor interior paints and smart painting supplies, launches June 1st.

HGTV HOME by Sherwin-Williams will feature eight unique designer inspired color collections. Each collection highlights 20 perfectly coordinated colors and design tips for homeowners to create harmonious room-to-room color transitions.

“HGTV HOME by Sherwin-Williams, takes the guesswork out of coordinating colors throughout your entire home and gives consumers the confidence and inspiration to show off their personal color style,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Homeowners can focus on the look they want to achieve, and we’ll suggest the best color choices. It’s never been easier to pull together a well-designed home – from bold accents to balanced hues to subtle neutrals.”

Colors within each of the eight HGTV HOME by Sherwin-Williams collections work beautifully together, no matter how many or how few are selected. Take cues to pull the hues into window treatments, textiles and decorative accessories. Or update the look of furniture with a fresh coat of paint.

The interior latex paint, manufactured by Sherwin-Williams, will be available in flat, satin and semi-gloss finishes. It will carry the GreenSure® seal that marks the company’s high-quality, environmentally preferred coatings.

The color collections, to be showcased at more than 2,800 neighborhood Sherwin-Williams stores, are: Color Pizazz, Traditional Twist, Urban Organic, Global Spice, Livable Luxe, Rustic Refined, Neutral Nuance and Coastal Cool.

Color Pizazz
With colors that reflect an upbeat passion for life, this palette jumps with optimism and energy. Vibrant brights and high-contrast neutrals showcase artistic flair and youthful exuberance. But you can also integrate schemes of grays and browns for when you’re not feeling so bold.

Traditional Twist
This palette has classic appeal with an unexpected variation. Think reinventing the look of a timeless wingback by adding a hint of tribal pattern in a pillow. By offering traditional shades like blues and reds with more neutral tones of grays and khaki, this pallet lets you create color combinations that can be sophisticated and striking.

Urban Organic
Everything old becomes new again – but not always in the same way. This palette celebrates the revival of urban living with a fun, eclectic collection of colors that feature a hint of retro hipness. Creatively repurpose old objects to add character of the past to new rooms.

Global Spice
This palette is indulgent, exotic and versatile. Rich, saturated jewel tones offer a lush, romantic vibe that is balanced by earthy, warm neutrals. So whether you dream of spice markets in the Orient, hand-woven textiles of Latin America, or rocky Mediterranean coastlines, you’ve got a world of color at your fingertips.

Livable Luxe
By finding luxury in the understated, this palette uses subtlety to create updated variations of a classic, traditional theme. Combine the softer shades for refined and relaxed elegance. Save the bolder ones for when and where you want high contrasts for added drama.

Rustic Refined
Ever wanted to live in a Tuscan villa or a ranch set in the heart of the Arizona desert? Create that feeling by choosing a down-to-earth palette inspired by sun baked adobe, Italian stucco and sandstone. Choose brighter tones for optimistic appeal or add romance by combining warm tones of umber, copper and earthen clay.

Neutral Nuance
Neutrals combined with the softest hints of color offer a quiet, understated atmosphere – one that is well-suited for a collection of vintage pieces and rustic charm. For easy, harmonious arrangements, these subtle colors are hard to beat.

Coastal Cool
This palette lives and breathes inspiration from the sand, salt and sea. Cool, maritime blues and dune grass greens create a fresh, breezy feeling that beckons barefoot comfort. Punctuate your space with seaside treasures like beach glass and prized shells for a relaxed retreat.

Paint chips, in the shape of a home, will feature HGTV Color Know How tips. Brochures will include inspiration, room images and decorating advice.

The new HGTV HOME by Sherwin-Williams line also includes smart tools to ensure smooth application, expert results and easy cleanup, including paint brushes, rollers, tape, gloves, drop cloths and mini painting kits.

“This strategic alliance builds on the strengths of both our brands, incorporating HGTV’s popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products,” George Diver, senior vice president of marketing at Sherwin-Williams, said of the licensing partnership.

In addition to paint, HGTV is unveiling several branded home-goods lines this year, including flooring and bedding.
“HGTV provides consumers a wealth of resources as they seek design inspiration for their homes,” said Ron Feinbaum, senior vice president and general manager of consumer products for HGTV. “The new HGTV HOME by Sherwin-Williams line will allow us to support consumers in a tangible way with new products that transform their homes.”

For more information, visit

Ask Sherwin-Williams™
Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items.  The company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You’ll be amazed what happens when you ask. Visit or join the color conversation at

View all HGTV Home Color Collections


Carmichael Lynch Spong