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The Sherwin-Williams Company #SWColorLove Campaign Terms


The Sherwin-Williams Company #SWColorLove Campaign provides an opportunity for people to share photos of painting projects and color inspiration. If you want to participate, here's what you need to know:

  • Who Can Participate: You must be 18 or older to participate.

  • Take a Photo: Take a photo of a painting project or color inspiration. Please make sure that your photo doesn't include any people and that it doesn't prominently feature any company names or trademarks (except for Sherwin-Williams trademarks). Please also make sure that your photo doesn't infringe anyone's rights or include any inappropriate content.

  • Submit Your Photo: Visit any Sherwin-Williams color detail page, for example Fireworks (SW 6867), and follow the instructions to upload your photo. Otherwise, you can upload your photo to Facebook, Instagram, Twitter or Pinterest with the hashtag #SWColorLove. Don’t forget to tell us what sherwin color(s) you painted with and remember to check your privacy setting to make sure we can see your photo.

  • Your Photo is Yours: By uploading a photo you automatically represent and warrant that the photo was taken by you, is original, and does not violate the rights of anyone else. In addition, by uploading a photo, you automatically agree to release and hold The Sherwin-Williams Company (“Sherwin-Williams”), its affiliates, agents, licensees, and assigns harmless from any liability or other damages based on the use of your photo.

  • Rights to Photos: You do not transfer ownership of your photo by submitting it. However, you do grant Sherwin-Williams an irrevocable, perpetual (non-exclusive) right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, modify, create derivative works of, exhibit, and otherwise use your photo — along with your Facebook, Instagram, Twitter or Pinterest username and profile picture (in Sherwin Williams’ sole discretion) — in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from you.

  • What We'll Do: We'll select various photos to feature on our website, social media accounts, or other places. We can't promise that we'll use yours, but keep checking to see if your photo is featured and what other people have submitted. We reserve the right to post and remove any photos at any time in our sole discretion. If we do use your photo, we may link back to your original post on Facebook, Instagram, Twitter or Pinterest. That will allow members of the public who click on your photo to see other content that you've posted.

  • Terms of Use: By submitting a photo, you agree to our Terms of Use.

  • Other Details: We reserve the right to terminate this Campaign at any time. You agree that any and all disputes arising out of, or connected with, this Campaign shall be subject to the laws of Ohio and resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Cleveland, Ohio.

We look forward to seeing your photos!

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