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colormix 2012: Reds

Elemental journey: Reds. Color is always on the move, and right now, it's exploring its origins. Sherwin-Williams colormixâ„¢ two-thousand-twelve surveys the landscape to find core palettes inspired by Mother Earth.



Video Transcription:

You were the first pigments we brushed on the cave wall.

Ground from the earth and traced back onto the earth, an ancient handprint.

A hunter’s arrow still chasing its target.

You precede the words we’re left with to describe you.

Aboriginal, Neolithic, Blood and Fire, Danger and Victory.

You are our past made suddenly present and the warm heat of the transformation.

The V on a Masaai warrior’s chest.

The kiss left by a Hollywood starlet.

We’ll never solve your eternal mystery.

How the easiest pigment to make remains the hardest to forget.

From the images our young eyes first imagined flickering in the firelight, to the walls that now warm this room.

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