Wouldn't it be nice to be able to use matte finishes more widely, without worrying about scuffs, marring or burnishing? Now you can. Sherwin-Williams Duration Home® gives you durable hues – including vivid accents – in a matte finish.

Duration Home is formulated with patent-pending cross-linking technology that forms a continuous paint film. This exclusive technology not only locks in the colorants, it also provides superior resistance to staining, burnishing and water-streaking – and ultimately provides washability superior to the competition.

Duration Home is a low-VOC formula with anti-microbial properties that provide resistance to mildew. Its GreenSure® formulation meets or exceeds the most stringent environmental standards no matter what sheen is used – matte, satin or semi-gloss.

In standard paint, color pigment loosely holds to the binding paint agent, resulting in a loose film – and the potential for color to rub off. With Duration Home, the colorant actually embeds itself in the binding agent, locking the color and strengthening the final product. The result is minimal color rub-off in any finish, and an unparalleled level of durability and resistance to staining.