Indoor Air Quality & Durability
Indoor air quality is the first criteria many architects and government agencies look at when specifying products for LEED buildings and other projects geared to minimizing the environmental footprint. Features such as zero VOCs, low odor, resistance to mildew and an anti-microbial, silica-free formula combine to make Harmony Interior Latex the ultimate paint choice for these projects.
Specifying zero-VOC or low-VOC paints is a great start, but painters can help their residential and commercial customers take their green efforts to an even higher level by understanding and extolling the values of durability.
“Green is defined not only as low-VOC,” explains Steve Revnew of the Sherwin-Williams Company. “Durability is just as important.”
By using higher quality coatings products, he explains, you paint your clients’ properties less often. Over the years, reducing the number of repaints helps reduce waste and emissions. Similarly, the use of paints like ProMar 200 XP helps reduce emissions and waste by allowing the use of one less coat than standard competitive coatings.
Painters can also show customers their green commitment by choosing a paint supplier that not only produces high-quality, low-VOC coatings, but extends that green idea into all of its operations. Sherwin-Williams is a good example of that kind of forward-thinking organization. An industry leader in the green coatings movement, it invests millions of dollars a year in the research and development of advanced, innovative coatings like Harmony and Resilience.
Sherwin-Williams scientists have created formulas using sustainable raw materials like soy and sunflower oil, and continually try to improve productivity and reduce emissions by developing coatings that require fewer coats and repaints. Improvements to their manufacturing process and distribution system further conserve natural resources.
In the end, painters who emphasize the importance of durability and indoor air quality, while choosing a paint supplier with a company-wide green focus, show customers their commitment to a better environment.
Learn more about Sherwin-Williams "Green" products and initiatives
