Color Theory

Get an overview of the basic vocabulary of color, including terms such as hue, saturation, and value as well as the differences between analogous and complementary colors.

A few generally accepted rules of thumb about color will help guide customers toward more appropriate color choices.

While color preference is often highly personal, research reveals general observations about the color preferences of four major demographic age groups and their color preferences.

Across the country, exterior color choices for homes are influenced by color themes derived from the region's landscape or topography, its weather and climate patterns, and, of course, its unique cultural history.