Sherwin-Williams Unveils Enhanced Functionality For Online Color Visualizer And Colorsnap Studio™ iPad® App

LAS VEGAS – January 22, 2013 – Experimenting with color is easier than ever with Sherwin-Williams enhanced online Color Visualizer and ColorSnap Studio iPad app. New functionality such as drag-and-drop painting, improved edge detection and a wide array of tools lets you apply color or define surfaces as precisely as you want. Plus, true-to-life shades make color exploration and selection simpler.

The powerful online Color Visualizer enables users to customize interior or exterior home images with more than 1,500 Sherwin-Williams colors. Users can now test different colors effortlessly as edge-masking is no longer required. They simply drag-and-drop a color into an image or select a brush to paint specific areas of the photo. Users also have more control over their color application, allowing them to make detailed changes to a scene, with improved image edge detection and updated brush tools.

The ColorSnap Studio iPad app blends the features of the Sherwin-Williams ColorSnap smartphone app, the Color Visualizer and the Explore Color functionality into one easy-to-use tablet app with high definition, pinch, zoom and swipe features. ColorSnap Studio colors now closely reflect actual Sherwin-Williams shades when painting a scene for true-to-life representations of your individual space. Other new features include the ability to share palettes on Facebook® or Twitter®, clear all selected colors with just one touch and access the Sherwin-Williams product guide in the app.

“Exploring color is an integral part of the design process, and Sherwin-Williams technologies are helping bring color to life in new and exciting ways,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Our updated Color Visualizer and ColorSnap Studio iPad app make it easier than ever to experiment with color and bring spaces to life virtually, so colors can be chosen with confidence before a surface is painted.”

Sherwin-Williams Offers Extensive Color Resources

There are several ways for professionals to interact and find inspiration with digital color selection tools from Sherwin-Williams.

With just the click of a button, any online image can turn into a palette of paint colors with CHIP IT!™, an interactive tool from Sherwin-Williams. The first-of-its-kind Web-based tool allows users to select any online image and instantly identify Sherwin-Williams paint colors that correspond to the colors contained within the picture. Inspiring pictures from the Internet can now be transformed into paint palettes for any project.

iPhone®, Android™ and Blackberry® smartphone users can download the free ColorSnap app, which makes it easy to extract colors from your images and find the closest-matching paint colors. Users can fine tune-colors using lightness, saturation and hue features and then create custom color palettes to save or share.


Through its more than 3,500 stores and 1,700 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award. Visit