Explore Color and Design With Sherwin-Williams iPad® Apps and Online Color Design Tools

Interact with color using Sherwin-Williams ColorSnap Studio™, STIR® Digital Magazine, Color Visualizer and Chip It!™ color tools

CLEVELAND – June 10, 2013 – Experimenting with color is easier than ever with Sherwin-Williams iPad® apps STIR® Digital Magazine and ColorSnap Studio™ and online color tools Color Visualizer and Chip It!™. With the wide range of tools and resources, the company is making it easier for designers to access information on the latest in design and color inspiration, as well as explore color possibilities simply and whenever the need arises.

“Exploring color is an integral part of the design process, and Sherwin-Williams technologies are helping bring color to life in new and exciting ways,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Our online color tools and iPad apps make it easier than ever to experiment with color and bring spaces to life virtually, so colors can be chosen with confidence before a surface is painted.”

Color comes to life from the virtual pages of the iPad app for Sherwin-Williams STIR Magazine. Written for interior designers, architects, home stagers and design cravers, STIR delivers quarterly insight and vision on captivating color palettes, the latest news on products and examples of groundbreaking design. Functionalities such as social sharing and fast user speed allow readers to not only interact with color but to also share and pass along inspiration with the touch of a finger.

The ColorSnap Studio iPad app blends the features of the Sherwin-Williams ColorSnap® smartphone app, the Color Visualizer and the Explore Color functionality into one easy-to-use tablet app with high definition pinch, zoom and swipe features. ColorSnap Studio colors closely reflect actual Sherwin-Williams shades when painting a scene for true-to-life representations of your individual space. Other features include the ability to share palettes on Facebook® and Twitter®, clear all selected colors with just one touch and access the Sherwin-Williams product guide in the app.

Sherwin-Williams Offers Extensive Color Resources

There are several ways for professionals to interact and find inspiration with digital color selection tools from Sherwin-Williams.

With just the click of a button, any online image can turn into a palette of paint colors with Chip It!, an interactive tool from Sherwin-Williams. This Web-based tool allows users to select any online image and instantly identify Sherwin-Williams paint colors that correspond to the colors contained within the picture. Inspiring pictures from the Internet can now be transformed into paint palettes for any project. iPhone®, Android™ and Blackberry® smartphone users can download the free ColorSnap app, which makes it easy to extract colors from your images and find the closest-matching paint colors. Users can fine-tune colors using lightness, saturation and hue features and then create custom color palettes to save or share.

The powerful online Color Visualizer enables users to customize interior or exterior home images with more than 1,500 Sherwin-Williams colors. Users can test different colors effortlessly as edge-masking is no longer required. They simply drag-and-drop a color into an image or select a brush to paint specific areas of the photo. Users also have control over their color application, allowing them to make detailed changes to a scene with improved image edge detection and updated brush tools.


Through its more than 3,500 stores and 1,800 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award for its innovative acrylic alkyd technology. Visit sherwin-williams.com or join Sherwin-Williams on Facebook and Twitter.