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Access and Share Color Inspiration Anytime, Anywhere with New Colorsnap® V.2

Sherwin-Williams Launches Enhanced Color Selection Application for Mobile Phones

CLEVELAND (June 14, 2010) ― With just the touch of a button, trade professionals, designers and color enthusiasts alike can access hues for their residential or commercial spaces through ColorSnap, an award-winning mobile phone application from Sherwin-Williams now available in an enhanced version for iPhone, and soon available for BlackBerry. Visit swcolorsnap.com for free downloads.

ColorSnap now has more features than ever, including the ability to:

• Capture a color and get the closest matching Sherwin-Williams paint color
• Obtain coordinating colors or create a custom palette
• Search for specific colors or browse the full Sherwin-Williams color palette
• Fine tune colors using lightness and saturation features 
• Save colors to a library to compare palettes or share via Facebook and e-mail 
• Learn detailed color information, including color names, RGB values, and light reflectance value numbers 
• Find a nearby Sherwin-Williams store

Customers accessing the application via iPhone also have the ability to shake their phone after a taking a photo to receive a randomly selected palette that coordinates with the colors captured in the image.

“Now it’s even easier to match the colors in your environment to the Sherwin-Williams palette and bring all your ideas to life,” said Jackie Jordan, director of color marketing at Sherwin-Williams.

ColorSnap is the latest in advanced color matching technology and digital color visualization from Sherwin-Williams. At swcolor.com, professionals can access even more interactive tools and resources to make color selection and sampling easier.

These include Sherwin-Williams online Color Visualizer; downloadable palettes for use in color rendering software; large-sized color swatches and fan decks; and coordinating colors to Robert Allen fabrics.  Professionals can also visit swstir.com for more inspirational resources that include conversations with design professionals and articles and news on the latest design trends.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,600 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

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