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Help Customers Select Exterior Sherwin-Williams Colors

New Exterior Residential Color Cards Offer Expertly-Selected Color Schemes

PHOENIX (February 9, 2009) — Choosing a home’s exterior color scheme can be a daunting task for many homeowners, so they often will turn to professionals for guidance and extra help. Contractors now have a new tool, the Exterior Residential Color Cards from Sherwin-Williams, to help homeowners and give them the inspiration to make the right color selection.

The Exterior Residential Color Cards are divided into six groups: Desert Southwest, Historic Heritage, Northern Shores, Southern Shores, Suburban Traditional and Suburban Modern. As indicated in the group names, the palettes are meant to complement a home’s geographic location and architectural styling in a modern way to ensure optimal curb appeal.

“For each of the six groups we developed 24 attractive color schemes, including thoughtfully-selected coordinating colors for the body of the house, the trim and accent colors,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “The color schemes were purposefully tailored to enhance specific architectural features of the home and to tie in to regional influences.”

The cards provide professionals with color selection tips for homeowners on how to choose colors for their home, attractive color photos and coordinated color presentations that make it easy to visualize how a home will look when the painting is completed. As an added bonus, contractors can encourage homeowners to visit the Color Visualizer at sherwin-williams.com to upload pictures of their own home and test out their selected hues. All of these tools help build confidence in the client, which reduces last-minute changes and allows contractors to keep a project on schedule.

Featuring key selling attributes of the Sherwin-Williams outstanding exterior product lineup, the color cards are a great tool to use for both color and product selection. The color cards are also a useful supplement to the other Sherwin-Williams color selection tools such as fan decks, the ColorSnap iPhone application, Color to Go samples, SherColor custom color matching and the Color Visualizer at sherwin-williams.com.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,600 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com.

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