Hard Surface Protection Made Easy with Concrete Coating Offering from Sherwin-Williams

SherCrete® Flexible Concrete Waterproofer and Loxon® Water Repellants Offer an Expanded Lineup

LAS VEGAS (January 19, 2010) — Professionals seeking the best in concrete and masonry coatings know they can turn to Sherwin-Williams for the answers. This year, new enhancements to Sherwin-Williams SherCrete Flexible Concrete Waterproofer and Loxon Water Repellant product lines offer even more solutions to meet professional concrete project needs.

SherCrete Flexible Concrete Waterproofer
SherCrete Flexible Concrete Waterproofer allows professionals to achieve long lasting moisture protection in less time on horizontal surfaces. Originally introduced in a textured finish, this low-VOC, single-component waterbased coating is now available in a smooth finish to satisfy a wider range of project requirements.

Additional product benefits include:

  • Superior moisture protection and extreme durability
  • Fast dry times and easy application for positive and negative side waterproofing
  • Reduced prep and repair time prior to coating
  • Ideal solution for bridging hairline cracks
  • Application as a stand-alone product or as an over-coating for high-traffic areas
  • Tintability to hundreds of colors

What’s more, the formula found in SherCrete Flexible Concrete Waterproofer is made up of a unique combination of acrylic resin and mineral aggregate, which provides a skid-resistant surface ideal for creating decorative concrete finishes. For projects that demand aesthetic appeal, such as balconies, walkways, pool decks and patios, professionals can turn to the SherCrete family of products to find the solutions they need.

Loxon Water Repellants
Professionals’ questions about protecting concrete and masonry from chloride and moisture can be easily answered with Loxon Water Repellant product solutions. These easy-to-apply waterproofers penetrate concrete and masonry to provide maximum protection and durability.

Sherwin-Williams Loxon 40% Silane Vertical Water Repellant is now offered in a VOC-compliant formula, meaning this premium, high performance transparent coating achieves desired results with minimal environmental impact. An alternate solution, Loxon 7% Siloxane Vertical Water Repellant, meets environmental regulations as well with a zero-VOC formula. This hard-working sealer also delivers high-performance results at an economical price.

Additional Loxon Water Repellant product benefits include:

  • Formulas that meet ASTM repellency standards
  • No-sheen finishes to maintain a natural, uncoated look for concrete surfaces
  • Minimal prep and cleanup with coatings that will not mar glass or flashing

Proven Concrete and Masonry Coating Performance
Sherwin-Williams offers the most advanced selection of protective concrete and masonry coatings, providing professionals with the solutions they need to control project costs, improve application efficiencies and maximize performance and productivity. Never compromising on quality, Sherwin-Williams remains a reliable resource for making a project’s coating specifications easy – no matter how hard the surface.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,600 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com