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5. SW Helps Professionals Select the Proper Primer for Projects

Sherwin-Williams Helps Professionals Select the Proper Primer for Projects

Consolidated Product Line Offers Easy, Efficient Primer Selection

CLEVELAND (July 20, 2009) — In a sea of primer choices, it can be difficult to know which primer is the best choice for the job. Sherwin-Williams takes pride in offering dependable solutions to help streamline product selection while decreasing costs. For this reason, the company has consolidated its Primer product line, so that professionals can save time and money when selecting the right primer for their projects.

“By consolidating the lineup of Primer products, we’ve made selection easier for our customers, so that they can quickly identify the products they need to get the job done on time and on budget,” says Steve Revnew, director of marketing, product development for the company.

Contractors know that using paint primers can reduce surface preparation, improve coverage, block stains, prevent peeling, make topcoating faster and reduce callbacks. Surfaces that are properly primed will attain the truest paint color in fewer coats. In streamlining its line of primers, Sherwin-Williams is simplifying the product names and container labels with key product information that better describes the Primer’s purpose and application.

With a comprehensive and updated line of primers, Sherwin-Williams is making it easy for professionals to find the products that will deliver the top performance and quality finish their customers deserve.

Ask Sherwin-Williams

For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,600 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

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