Sherwin-Williams Takes Performance To A New Level With Improved Interior Coatings

Enhanced Washability, Smoother Finishes, Greener Standards

LAS VEGAS (January 20, 2009) — With its industry-leading paint technology, Sherwin-Williams consistently provides builders with trusted products to grow their business and satisfy customers. Now, builders will find even more reason to select Sherwin-Williams paints and coatings for their projects, with enhancements to two of the company’s most specified interior paints, Duration HomeTM and SuperPaint®.

Duration Home: The Ultimate Choice for Residential Interiors
Sherwin-Williams continues to improve its interior coatings with enhanced formulations to help builders save money by reducing callbacks and exceeding expectations with walls that stay fresh and clean longer. For example, Duration Home, which boasts ultra-smooth application, superior stain resistance and industry-leading washability and finish retention, now has an enhanced formulation.

These enhancements include:

• Matte and satin sheens for a smoother, more uniform finish and even better washability
• An improved semi-gloss sheen which  delivers a faster  curing  block resistance and non-stick finish
• Washability that is formulated to resist even the toughest household stains
• A high reflective base for brighter, cleaner colors
• Packaged in plastic containers that are 100 percent recycled from post-consumer resin

Duration Home is low-odor and low-VOC, helping builders meet even the most stringent environmental regulations. It also features exclusive cross-linking technology that prevents stains from penetrating and antimicrobial properties to inhibit the growth of mold or mildew on the paint film.

Available in matte, satin, and semi-gloss finishes, even in bold hues, Duration Home will withstand repeated cleanings without burnish marks or visible wear. Duration Home carries Sherwin-Williams GreenSure ® designation and has earned the Good Housekeeping Seal.

SuperPaint: Easy Application, Superior Performance
SuperPaint goes on fast, providing excellent one-coat hide, quick cleanups, easy touchups and outstanding durability to help increase production, minimize repaints and keep costs down. Available in flat, satin and semi-gloss sheens, SuperPaint is an ideal choice for all types of interior surfaces — including drywall, wood, concrete and plaster.

Enhanced for better performance, SuperPaint flat and satin sheens now offer:

• Less drag for easier application
• Excellent flow, leveling and spatter control for a smoother finish
• Enhanced durability, washability and scrubs to better resist household stains
• Low-VOC formula to meet  compliance standards in all states

Additionally, to ensure cleaner, brighter colors, a high reflective white base will replace SuperPaint’s luminous white base. This enhancement will provide builders with the benefit of a broader color space allowing customers to easily match whiter, lighter and brighter colors for their interior design needs.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

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