Build Curb Appeal With Sherwin-Williams Latest Exterior Coating Enhancements

New Sheens, Better Application, Reduced Environmental Impact

LAS VEGAS (January 20, 2009) — What makes one house on the block stand out above the next? Curb appeal. It is an important factor for prospective homeowners as they search for a new home, especially in today’s cluttered real estate market — making exterior paint selection a key consideration for builders as they finalize plans for their projects. That’s why Sherwin-Williams is committed to enhancing its exterior coatings in ways that help builders stay profitable while attracting buyers and giving homeowners the look and durability they expect.

This year, Sherwin-Williams is staying true to its legacy of innovation and quality with improvements to its Resilience™ Premium Exterior, SuperPaint® and A-100® exterior coatings.

“At Sherwin-Williams, we design each of our coatings to meet a specific need,” said Steve Revnew, director of marketing, product development for Sherwin-Williams. “However recognizing that builders’ needs are constantly evolving, we have enhanced three of our exterior paints to meet those needs, and to ensure our products still deliver superior performance and quality results.”

Resilience Now Available In Gloss
Introduced in flat and satin finishes last year, Sherwin-Williams is adding a gloss sheen to its Resilience paint line. This new sheen is an ideal solution for exterior trim work, delivering intense color and making doorways and window trim stand out.

Resilience is a trusted choice among builders for many reasons. With revolutionary MoistureGuard™ Technology, Resilience cures to resist moisture in about half the time of most conventional exterior paints. That means it can be applied without worry, even when rain is imminent. What’s more, it has a low-VOC formulation to help builders meet the environmental standards of their projects. Resilience also provides excellent hide and durability in any type of climate and contains VinylSafe™ Color Technology so vinyl siding can be painted in dark colors without concern that it will buckle or warp from the sun’s heat.

SuperPaint and A-100 Gloss Sheens Reformulated For Easier Application, Lower VOCs
This year, builders will find even more reasons to specify Sherwin-Williams trusted SuperPaint and A-100 coatings, with application enhancements in the gloss sheens for increased hide, improved flow and leveling and a lower VOC level to help builders adhere to even the most stringent environmental requirements.

Builders can rely on these coatings for easy application and high performance, and with these new enhancements, projects can be finished efficiently and economically with minimal impact on the environment.

Whether a project’s main priority is durability, meeting environmental standards or showcasing the perfect color to enhance curb appeal, Sherwin-Williams has builders covered with high performance products like Duration® Exterior Coating, Resilience, SuperPaint and A-100. Formulated to keep surfaces looking fresh for longer, these products help builders increase their bottom line with lasting results that will keep homeowners satisfied for years to come.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

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