Sherwin-Williams Features Its Products And Services Through An Environmentally Friendly Tradeshow Booth

Display Showcases Products and Environmental Initiatives – Naturally

LAS VEGAS (January 20, 2009) ― Sherwin-Williams, a leading provider of green products in the coatings industry, has taken its commitment a step further by unveiling a tradeshow booth that was built using environmentally preferred materials. The display was developed in collaboration with Gallo Displays, Inc. and is being used at the 2009 International Builders Show.

“At Sherwin-Williams, ‘green’ is not just a color,” said Tresa Makowski, director of trade communications at the company. “Rather, it’s an ongoing initiative that describes our commitment to developing environmentally preferable solutions, including the way we exhibit our products. Gallo Displays skillfully developed a booth in tune with our green vision.”

Environmentally preferred knit fabrics, BioBoard™ construction material, soy-based inks, and carpeting made from recycled content are among the booth’s green construction elements, along with counters and countertops built with Plyboo, a plywood alternative derived from bamboo, and Paperstone®, a material utilizing 100 percent post-consumer waste paper and petroleum-free resin. In addition, mechanical fasteners were used on the recycled aluminum framing to minimize the need for welding, a process that can produce gasses harmful to air quality.  Materials were sourced locally and surfaces were coated with Sherwin-Williams GreenSure® designated paints.

“The market for green exhibiting is one with unlimited potential,” said Craig Holley, director of marketing and accounts at Gallo Displays, Inc., in Cleveland, Ohio. “We are pleased to set the bar higher and build a tradeshow booth for Sherwin-Williams that reflects this growing trend.”

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com. For green solutions, visit swgreenspecs.com.

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