Color Schemes Come To Life With Enhanced Color Visualizer

Sherwin-Williams Supports Professionals With Improved Online Tool Offering More Options and AutoCAD® and Photoshop® Compatibility

CHICAGO (June 9, 2008) — Upgraded to help design professionals explore and experiment with color before it's applied, Sherwin-Williams announces the re-launch of its online Color Visualizer.

With increased functionality and the ability to download colors into AutoCAD and Photoshop programs, professionals now can create a virtual job site at any time — with access to 1,500 Sherwin-Williams colors; more downloadable palettes; interior room scenes and exterior facades; and the latest color trends inspiration. Users can interact with color better than ever before and incorporate preferred palettes and schemes into their designs, ensuring clients will be able to select final hues with ease and confidence.
 
Enhancements to the Sherwin-Williams Color Visualizer include:

  • A broader selection of downloadable color palettes, including the popular Concepts in Color collection that features 250 high-demand shades conveniently organized into 10 color families, and the colormix™ '09 trend forecast
  • The ability to download all of the Sherwin-Williams colors into AutoCAD and Photoshop design software, making it easier to experiment with color and incorporate schemes into an overall, virtual design
  • Larger-format interior and exterior images that are easier to work with, clearer to view and printable
  • Easy, user-friendly navigation that reflects the updated look and function of the Sherwin-Williams Web site and enables color searches by color family, color collection or by specific color names or numbers

“Our Color Visualizer has been a powerful online tool for trade professionals and homeowners alike,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “The enhancements we've made to it and to the Sherwin-Williams Web site will make it easier for our customers to explore a world of color and to inspire, create and visualize the final result before any paint is applied.”

Along with the Color Visualizer, Sherwin-Williams offers additional selection tools for design professionals, including large-sized color swatches that can be ordered online, COLOR To Go® quart-sized paint samples, Sher-Color™ Advanced Color Technology system for fast, accurate color matching, professional fan decks and the latest color forecast.

With the largest distribution network of paint and coatings and the industry's most knowledgeable sales force, Sherwin-Williams is the brand leader dedicated to helping professionals succeed with services and programs that exceed expectations. With Sherwin-Williams, and the Color Visualizer in particular, professionals gain a competitive edge so they can attract clients and deliver the results they expect.

The newly enhanced Color Visualizer is available online at sherwin-williams.com.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com