Visible Solutions™ Takes Ceiling Paint to New Heights

Sherwin-Williams Offers Ceiling Paint that Goes on Violet for Precise Application; Dries A Brighter White

CLEVELAND, Ohio (February 18, 2008) — Painting a ceiling can be a challenging job, even for professionals. Applying white paint over another white surface can make it difficult to see where the coating has been applied, which can mean missed spots or an unfinished look.

Sherwin-Williams solves this issue with its new Visible Solutions™ Ceiling Paint, which goes on violet and dries a bright white. With the stand-out color, there won't be any missed spots or callbacks.

Visible Solutions dries to a true, brighter white compared to competing products on the market, and delivers a crisp, clean look that enhances a space's aesthetics. A gradual color transition ensures adequate time for contractors to identify areas that haven't been properly coated.

"Missing spots while painting a ceiling can be a trying experience," said Steve Revnew, director of marketing, product development for Sherwin-Williams. "With its intense violet color, longer color change time and brilliant white finish, Visible Solutions delivers top-notch results and a precise finish, saving valuable time and money."

Visible Solutions is available in a flat finish and is formulated to help hide surface imperfections and cover completely in one coat. For quick and accurate ceiling painting, nothing tops Visible Solutions.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides flat, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America's largest single-source of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com.

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