Don't Compromise: Bold Colors, Matte Finish, Ultimate Performance

Sherwin-Williams Duration Home™ Interior Latex Coating Now Available in Deep Accent Colors in Matte, Satin and Semi-gloss Finishes

ORLANDO, Fla. (February 13, 2008) — Bold, saturated colors have become a popular choice for residential and commercial projects alike. But a drawback to using these vibrant hues has been how easily they can burnish and how poorly they wash, especially in matte finishes.

There is no need to sacrifice paint quality and performance to get the look a client wants. Sherwin-Williams Duration Home Interior Latex Coating, the ultimate in long-lasting beauty and durability, is now available in deep, vivid accent bases in all sheens — matte, satin and semi-gloss.

Duration Home boasts ultra-smooth application, superior stain resistance and industry-leading washability and finish retention — all in an environmentally responsible coating. Duration Home saves money by reducing callbacks and exceeds expectations with walls that stay fresh and clean longer.

"There is no reason to compromise when painting with today's richest, deepest colors even in matte finishes," said Sheri Thompson, Sherwin-Williams director of color marketing and design. "With Duration Home, you can offer bold, fashion-forward colors in a variety of sheens with outstanding performance to gain a competitive edge."

Formulated with patented cross-linking technology that prevents stains from penetrating, Duration Home provides better washability than any other paint or ceramic coating on the market.

Even a matte finish will withstand repeated cleanings without burnish marks or visible wear. Most smudges, spills and splatters wipe away with water or mild soap — no scrubbing necessary and no marring of the paint's appearance.

Duration Home carries Sherwin-Williams GreenSure® designation. The low-VOC, low-odor formula features antimicrobial properties to inhibit the growth of mold or mildew on the paint film. Its durability reduces the frequency of repaints.  Duration Home has also earned the Good Housekeeping Seal.

To get the most from a deep, vivid Duration Home topcoat, start the job right. Conventional wisdom says that any white or color-tinted primer will do. But many bold hues reach their true color in fewer coats when applied over a gray-tinted primer. With the Sherwin-Williams Color Prime® System of gray shades for primers, your color will be right on target.

Duration Home, also available in pastel and midtone bases, can now be tinted to any color in the Sherwin-Williams palette, no matter what sheen is selected.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com.

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