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Painting The Way To New Home Sales

Sherwin-Williams Supports Builders With Programs and Color Services to Increase Marketability

ORLANDO, Fla. (February 13, 2008) — Builders more than ever are looking for ways to differentiate their businesses among home buyers and close the sale. Sherwin-Williams supports builders with value-added programs and services to help increase the marketability of homes despite the sluggish market.

Not only does Sherwin-Williams have a proven track record of developing innovative products and leading the industry with color trend forecasting, it strives to be a business partner to builders. It proudly offers a variety of support programs and color selection resources, all of which are designed to assist builders at no cost to them.

Chief among these is Homescapes®, a service that makes choosing the right paint colors easier for builders and their clients. "Homescapes allows builders to stand out and increase sales potential by offering their buyers pre-selected exterior color schemes for enhanced curb appeal," said Sheri Thompson, director of color marketing and design for Sherwin-Williams.

Homescapes is a collection of exterior color combinations selected by Sherwin-Williams color experts that builders can choose from for their homes and communities. The value-added service gives builders and their designers the ability to create distinct looks for neighborhoods and ensures that each home is in line with the aesthetics of current and regional taste preferences. What’s more, Homescapes appeals to home buyers because it makes exterior color selection easier and allows them to choose a scheme that reflects their personal taste.

"We are pleased to offer Homescapes at no cost to our building trade customers," Thompson said. "Builders can opt to share Homescapes with their clients and give them the flexibility to choose exterior colors for their home that reflect their style."

In addition to Homescapes, Sherwin-Williams assists builders with selection tools to help them choose colors while making it easier for their buyers to envision the color schemes of their new home. Before a project is started, builders can access Sherwin-Williams online Color Visualizer and experiment with more than 1,400 colors to perfectly coordinate interior and exterior color schemes. And, the Color To Go sampling program lets builders bring quart-sized paint samples to the project site for testing before full application.

Sherwin-Williams also recently introduced its Concepts in Color palette to make color selection easier than ever. The 250 new shades are conveniently organized into 10 color families and displayed on larger paint chips on the in-store selector, streamlining the choice of the right red, best blue or optimal orange. Sherwin-Williams provides the inspiration and color resources and services to coordinate hues and help builders incorporate the latest trends.

With the industry’s largest distribution network of paint and coatings and the industry’s most knowledgeable sales force, Sherwin-Williams is the brand leader dedicated to helping builders succeed with services and programs that exceed expectations. With Sherwin-Williams, and Homescapes in particular, builders gain a competitive edge so they can attract buyers and deliver the results they expect.

Ask Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com.

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