Creating Curb Appeal That Lasts

Portfolio of Exterior Coatings from Sherwin-Williams Helps Contractors Deliver Results that Satisfy Homeowners

CLEVELAND (March 12, 2007) - When it comes to maintaining their home, curb appeal is likely one of the top qualities that homeowners will strive to enhance and preserve. Sherwin-Williams recognizes the importance of curb appeal and continues to produce exterior coatings designed to give homeowners the look and durability they expect while keeping contractors profitable.

Quality is easy to see when curb appeal is on the line. High-performance exterior coatings are formulated to hold color longer, resist dirt build-up, chalking and mildew growth and adhere to the surface without peeling, flaking or blistering. Sherwin-Williams tests its exterior coatings in authentic weather conditions to ensure they will outlast homeowners' expectations. Additionally, high-quality exterior coatings can be applied in less coats, which helps contractors get the job done faster with the best result possible.

"Homeowners expect their home's exterior to last long after the siding is painted or the deck is stained," says Steve Revnew, director of architectural marketing, residential segments, Sherwin-Williams. "Prior to introduction, our exterior products are subjected to years of outdoor testing in real-world elements so our customers can guarantee the home's curb appeal well into the future."

Duration Exterior Coating
Weather and temperature fluctuations can take a toll on exterior paint, causing it to peel or blister while wearing down the home's exterior aesthetics. For this reason, Sherwin-Williams developed Duration Exterior Coating to give painting contractors a competitive edge in the marketplace.

Duration Exterior Coating is formulated with PermaLast Technology, a state-of-the-art acrylic copolymer technology.

PermaLast Technology gives Duration the longest lasting finish possible. In fact, it has up to 50 percent greater durability, coat-for-coat, than top line exterior paints. Duration also has a 70 percent higher film build than most exterior paints on the market, so the paint layer is thicker, more flexible and will withstand the elements. Duration Exterior is self-priming so contractors can apply two coats to unpainted surfaces without first applying a primer.

Duration Exterior Coating has earned the Good Housekeeping Seal.

Loxon XP
Loxon XP is a direct-to-concrete, high-build masonry coating that does not require a primer, which helps contractors get concrete jobs done faster and more efficiently. Loxon XP can be applied to fresh concrete and masonry less than 28 days old and cures more quickly than standard coatings. Developed with advanced technology, Loxon XP provides maximum performance in one less coat.  Concrete surfaces coated with Loxon XP will retain their original finish for years without fading, which reduces the frequency of repaints. It has a breathable film and resists moisture penetration from wind-driven rain while also resisting alkali and efflorescence.

WoodScapes Premium House Stain
When it comes to maintaining the beauty of exterior wood siding, WoodScapes Premium House Stain features breakthrough stain technology that will perform for years. WoodScapes Semi-Transparent and Solid Color House Stains are the first waterborne house stains that outlast oil-based stains and are low-VOC. The stain penetrates the surface and delivers longer color retention and a consistent finish well beyond the first application. Sherwin-Williams backs WoodScapes Premium House Stain with unprecedented warranties: WoodScapes Acrylic Solid Color is warranted for eight years and WoodScapes Polyurethane Semi-Transparent is warranted for five years.

WoodScapes minimizes the spotty appearance and discoloration problems caused by knot holes and cedar bleeding. And, because WoodScapes is an upgrade product for wood siding, trim, shakes and shingles, contractors can anticipate extra profits. It goes on easy and cleans up quickly, even in temperatures as low as 35 degrees Fahrenheit, extending the staining season.

DeckScapes Deck Finishing System
An inviting deck can be achieved in less time with DeckScapes Deck Finishing System. From stripping to cleaning to staining, DeckScapes is the most comprehensive line of deck finishing products available for wood and composite decks. Now, the finish life can be protected longer with DeckScapes Coating Life Extender, the newest addition to the DeckScapes Finishing System. The Coating Life Extender's unique technology binds loose fibers so the topcoat adheres better and penetrates the surface to enhance the look of the wood grain even when exposed to UV rays, water or high temperatures.

Whether it's applied to protect newly constructed decks or restore seriously weathered wood or cedar decks to their original beauty, Coating Life Extender will perform. It is designed to be used with DeckScapes Semi-Transparent and Solid Color Waterborne Stains for a like-new finish that will last. DeckScapes Waterborne Semi-Transparent Stain and Waterborne Solid Color Stain offer excellent single-coat coverage and will keep its color longer even when applied over composite decks.

About Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America's largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit Sherwin-Williams on the Internet at sherwin-williams.com.

All inquiries for additional information should be identified as Duration Exterior Coating, LoxonXP, WoodScapes Premium House Stain or DeckScapes Deck Finishing System and sent to The Sherwin-Williams Company, c/o Russ Hill, Ultimate Lead Systems, P.O. Box 739, Berea, OH  44017 or sent electronically to ultlead@ultlead.com.

---