From the Runway to Your Hallways

Sherwin-Williams Partners With Designer Cynthia Rowley to Unveil Concepts in Color Palette

NEW YORK (February 5, 2007) - Sherwin-Williams is making a splash on the runway at Fashion Week this season. The nation's largest specialty paint retailer is celebrating the launch of its Concepts in Color palette by partnering with Cynthia Rowley at the designer's fall 2007 show.

As lead sponsor of Rowley's show, Sherwin-Williams will artistically showcase its Concepts in Color collection throughout at the set and show venue, New York's Gotham Hall. Guests will preview colors from the new palette, which features 250 high-demand hues fashionably organized into 10 color families. 

Rowley's show venue will be transformed into a rainbow of color. The audience will be seated in sections corresponding to the different color families from the Concepts in Color collection, and their name cards will be presented on the palette's generously sized 3 x 5-inch take-home samples.

"I've always loved to play with new ways of using color in fashion as well as in the home," says Rowley. "Color is where it all starts each season and Sherwin-Williams helps me explore new combinations in design."

Sherwin-Williams helps simplify the color selection process with Concepts in Color. Thinking outside the paint chip, each color in the palette is displayed with its sibling shades and presented on a larger swatch with a perforated "window" opening - to help coordinate with fabrics, wallcoverings, flooring and other hues in the room. To spark ideas and creativity, Sherwin-Williams also provides resources such as inspirational room images and color trend collections.

"Whether you are looking for the right red, best blue or optimal orange, our new Concepts in Color palette helps eliminate the guesswork and gives you the confidence to select color," said Sheri Thompson, Sherwin-Williams director of color marketing and design. "Our partnership with Cynthia Rowley reflects the growing crossover from fashion to the home."

From the runway to your hallways, Concepts in Color is available at Sherwin-Williams stores nationwide, and can be previewed through Sherwin-Williams online Color Visualizer at sherwin-williams.com. Or test color choices with Sherwin-Williams Color To Go Paint Samples.

About Sherwin-Williams
For over 140 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,000 stores and 1,800 sales representatives make Sherwin-Williams North America's largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit Sherwin-Williams on the Internet at www.sherwin-williams.com.

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