New Sample Program Offers the Most Color Choices

Sherwin-Williams COLOR To Go Takes The Guesswork Out Of Color Selection

(CLEVELAND - March 10, 2005) - Beginning in May, 2005, Sherwin-Williams will offer  COLOR To Go, a color sampling program that features over 550 paint colors, as well as an unlimited number of custom tints. The try-before-you-buy program is based on selections from the well-respected Sherwin-Williams COLOR palette and can be used for the sampling and approval of custom color matches.

It features more color options than any other competitive sample program on the market today. Color To Go samples are mixed by request in small-sized Twist-n-Pour™ containers that offer enough paint to provide a significantly better color preview than the standard color chip, small sampling containers or packets. Even better, the Color To Go concept allows sample application of the selected color on the actual surface where it will be used, so the impact of environmental factors such natural and artificial light can be assessed. Color To Go paint samples will take the guesswork out of choosing just the right color. Designers and painting contractors will be able to improve customer satisfaction by offering their clients more confidence in the color selection. One Color To Go sample will cover approximately 75 square feet giving professionals and their customers a true representation of the color.

Sherwin-Williams leads the industry in providing professionals with all of the resources needed for fast and accurate color matching, selection and sampling, making it possible to choose color with the utmost of ease and confidence. With large size fan decks and designer color files of more than 1,000 of the freshest colors; the exclusive Sher-Color™ advanced computerized color matching system; Color To Go twist-and-pour color samples; and the online Color Visualizer at sherwin-williams.com, Sherwin-Williams offers the most advanced, comprehensive color selection system available.

For over 135 years, Sherwin-Williams has satisfied the coating and color needs of painting contractors, designers, specifiers, property managers and builders. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. A network of 3,000 stores and 1,500 sales representatives make Sherwin-Williams North America's largest single-source supplier of high-quality paints, stains, masonry coatings, equipment and brand-name wall and floorcoverings.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com