New Duration Home® is the Ultimate Choice for Washable, Beautiful Walls

Long-Lasting Beauty without Time-Consuming Maintenance and Repaints

(LAS VEGAS - January 23, 2005) - Painting professionals looking to satisfy customers with a great interior finish with better washability and burnish resistance than any other paint need to look no further than Sherwin-Williams new Duration Home® Interior Latex Coating.  Independent research indicates homebuyers are willing to pay more for proven value in high quality wall finishes. Duration Home delivers excellent beauty that is guaranteed to last, and will help build your business through referrals from satisfied customers.

Formulated with patented cross-linking technology which prevents stains from penetrating, Duration Home Interior Latex provides superior washability to any other paint or ceramic coating on the market, and it has outstanding stain and burnish resistance, which means the finish will withstand repeated washings with no burnish marks or visible paint wear.

Duration Home is the new standard for interior paint technology because it combines rich aesthetics with all the best performance qualities. The product is much easier to apply than other washable coatings.  It is self-leveling and provides great coverage with excellent hide and touchup. Duration Home is environmentally preferable because it has a low VOC formula, a lower odor, resists mildew and most stains wipe away easily with water or mild soap. The need for frequent repaints is minimized. Available in matte and satin finishes, Duration Home is available in a wide array of colors, so no matter your customer's vision it can be delivered.

For over 135 years, Sherwin-Williams has satisfied the coating and color needs of painting contractors, designers, specifiers, property managers and builders.  Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. 3,000 stores and 1,500 sales representatives make Sherwin-Williams North America's largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.

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