Sherwin-Williams Adds Stain to Line of SuperPaint® Machine Finishes

Top Quality Line of Coatings Engineered Exclusively for the Pre-Finisher

(LAS VEGAS - January 19, 2004) – In response to the increased demand for quality finishes in the pre-finished siding market, Sherwin-Williams has expanded its SuperPaint® Machine Finish line by adding semi-transparent stain.  The stain is part of an entire system of products designed to produce custom-looking finishes at production-efficient speeds on wood and fiber-cement substrates.  With Sherwin-Williams SuperPaint Machine Finishes, builders can offer a brand name and quality that homebuyers already know and trust on pre-finished planks and siding.

SuperPaint Machine Finish Semi-Transparent Stain is water-based and offers superior UV protection and longer-lasting color, durability, and weather resistance than competing products.  Like the other products in the line — including an alkyd primer and satin topcoat — SuperPaint Machine Finish Semi-Transparent Stain goes on quickly and evenly whether being applied by roller-coating, curtain-coating or vacuum-coating methods.  SuperPaint Machine Finish Semi-Transparent Stain also resists tannin bleed and mildew.

Pre-coating exterior siding in a controlled environment permits application on all sides of the board at exacting specifications, resulting in siding that has maximum protection against weathering.  This means homebuilders won't have to cope with painting interruptions on the jobsite that can often be caused by poor weather: crews can keep working with less mess or delays, which saves time and money, and helps close sales faster.

Pre-finished siding arrives on the job site fully wrapped and protected, further reducing costly downtime due to potential product damage.  Sherwin-Williams employs rigorous controls to ensure the tightest possible color match tolerances, so field touch ups aren’t a problem. Colors can be accurately matched at any one of Sherwin-Williams more than 2,600 stores in North America, saving time and keeping punch lists short.  And, because homebuyers are demanding more color options, SuperPaint Machine Finish Semi-Transparent Stain is available in a broad spectrum of colors to meet the full range of homebuilders’ needs. 

To further support builders, Sherwin-Williams also offers an informative brochure that helps explain the machine finishing process for siding and its benefits to homebuyers. What’s more, Sherwin-Williams product warranties extend from the factory to the builder to the buyer – another plus for builders and their customers.  SuperPaint Machine Finish Semi-Transparent Stain is warranted for a full 12 years. 

For over 135 years, Sherwin-Williams has satisfied the coating and color needs of painting contractors, designers, specifiers, property managers and builders. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 2,600 stores and 1,400 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.  Visit Sherwin-Williams on the Internet at www.sherwin-williams.com.

Editor's Note: High-resolution digital imagery is available for this product. For details, contact gfazio@bellalinguapr.com.

All inquiries for additional information should be identified as SuperPaint Machine Finish Semi-Transparent Stain  (SMS-NAHB04) and sent to The Sherwin-Williams Company, c/o Russ Hill, Ultimate Lead Systems, P.O. Box 739, Berea, OH  44017.

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