New Online Color Tool Turns Images into Paint Palettes

CHIP IT! from Sherwin-Williams is the first-of-its kind web-based tool

ORLANDO, Fla. (February 8, 2012) - Now with just the click of a button, any online image can turn into a palette of paint colors, with CHIP IT!, an interactive tool from Sherwin-Williams. The first-of-its-kind web-based tool allows users to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Designers, painting and building professionals, and their clients can now use the colors that inspire them while surfing the Internet and turn them into paint palettes for any project.

To get started, users create a profile at www.letschipit.com and then add the “CHIP IT!” bookmarklet to their Internet browser toolbar. This bookmarklet allows users to identify up to ten Sherwin-Williams paint colors represented in online photos simply by scrolling over the image. From there, users can add the photo and corresponding color palette to their CHIP IT! profile, share the creation socially or print it out.

“We know that finding the right color is often one of the biggest challenges when tackling the painting aspect of a project,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Our customers seek inspiration from a wide range of places. We want to help them take that inspiration and turn it into a reality. CHIP IT! delivers perfectly.”

CHIP IT! rounds out Sherwin-Williams suite of interactive tools to help choose color with confidence. It joins the recently introduced free Sherwin-Williams STIR® magazine auto-updating tablet app for iPad and Android. Download the app at www.swstirapp.com for inspirational project photos, videos and stories about the use of color and cutting-edge design. And, for more information about CHIP IT! or to create an account, visit www.letschipit.com.

Ask Sherwin-Williams™
For 145 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,400 stores and 1,700 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings. Visit sherwin-williams.com and facebook.com/SherwinWilliamsforDesignersArchitects. For green solutions, visit swgreenspecs.com.