Access and Share Color Inspiration Anytime, Anywhere with New ColorSnap® V.2

Sherwin-Williams Launches Enhanced Color Selection Application for BlackBerry and iPhone

ORLANDO, Fla. (January 12, 2011) – With just the touch of a button, you can access hues for your bedroom, bathroom, kitchen – and everything in between – through ColorSnap, a mobile application from Sherwin-Williams that is now available in an enhanced version for BlackBerry and iPhone use. Available for download at, this free color-matching app allows users to quickly and easily match the colors found in their favorite images with more than 1,500 Sherwin-Williams colors.

ColorSnap now has more features than ever, including the ability to:

  • Capture a color and get the closest matching Sherwin-Williams paint color
  • Obtain coordinating colors or create a custom palette
  • Search for specific colors or browse the full Sherwin-Williams color palette
  • Fine tune colors using lightness and saturation features
  • Save colors to a library to compare palettes or share via Facebook and e-mail
  • Learn detailed color information, including color names, RGB values, and light reflectance value numbers
  • Find a nearby Sherwin-Williams store

Those accessing the application via iPhone also have the ability to shake their phone after a taking a photo to receive a randomly selected palette that coordinates with the colors captured in the image.

“Now it’s even easier to match the colors in your environment to the Sherwin-Williams palette and bring your inspiration to life,” said Jackie Jordan, director of color marketing at Sherwin-Williams.

In addition to ColorSnap, Sherwin-Williams provides other interactive online tools to help with color selection. Sherwin-Williams Color Visualizer offers the option to upload your own home interior or exterior images to discover hundreds of color options for your space.

Sherwin-Williams offers off-line help as well, including COLOR To Go® paint samples and Sher-Color™ Advanced Color Technology system for fast, accurate color matching. Color swatches and inspirational cards also are available at local Sherwin-Williams stores.

Ask Sherwin-Williams™

Sherwin-Williams is the nation’s largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that’s focused on the do-it-yourselfer’s unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You’ll be amazed what happens when you ask. Visit


Carmichael Lynch Spong