Individualism Spins the Color Wheel with Today’s Colors

Trendy is a state of mind in Sherwin-Williams 2011 color forecast

ORLANDO, Fla. (January 12, 2011) - Sherwin-Williams celebrates individualism — a trend toward not being trendy at all — through its thoughtfully-selected Today’s Colors collection. Whether you’re known for your love of antique maps, fascination with 3D animation or collection of batik-patterned dresses, embrace that passion and use it to navigate your decorating direction.

“We’ve seen reactions to the economy move from panic to acceptance, if not appreciation, because people are finding they have the opportunity to be true to themselves,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Status is no longer about consumption, it is about personal identity, and Today’s Colors evoke that sense of uniqueness.”

The 39 colors selected by Sherwin-Williams color experts for Today’s Colors are grouped into four palettes: Purely Refined, Bold Invention, Restless Nomad and Gentle Medley.

Purely Refined

Like an impeccably-tailored suit, the Purely Refined palette is an elegant take on timeless hues in which every perceived imperfection serves a purpose. Muted blues, lilacs, greens and grays interweave with understated neutrals to give this palette life.

“When we look at what luxury truly means to us now, people are seeing beyond the glitter and glitz that saturated our culture for so long,” Jordan said. “This palette whispers upscale in an effortless manner and looks chic when paired with layers of chunky organic textiles and subtle details.”

Bold Invention

The Bold Invention palette encourages us to play with the colors of the streets by looking to anything from graffiti art to 3D animation for inspiration. Vivid greens and a range of intense turquoises and blues dominate the palette, while a pop of hot red and unexpected neutrals balance it out. Bright as the neon signs that light up city night life, this palette’s high-energy colors beckon us to invite them into our homes.

“We might refer to this as our rebel palette because it is inspired by the creativity that comes from the raw energy of the streets,” Jordan said. “Colors inspired by Latin America pop into this palette, prompted by the carnivale spirit of Rio de Janeiro, host of the 2016 Summer Olympics.”

Restless Nomad

Emerge yourself in the cultures of the world with Restless Nomad, a palette that lets the wanderer in you bring your appetite for adventure into your home. A palette that runs the color gamut, colors wander from dusky darks, to hot vibrant pinks and reds to earthy food-influenced hues that evoke eggplants and cabbages. While inspired by all parts of the world, influences from Morocco and Turkey anchor this gypsy of a palette.

“The virtual world breaks down barriers to experiencing new cultures, and because of that, we see people embracing cultures they might not ever get to experience in person,” Jordan said. “Ethnic patterns, patchwork and tapestries now reach across the world to our home.”

Gentle Medley

An eclectic mix of maps, vintage florals and butterfly, dragonfly and leaf motifs drive the Gentle Medley palette into a time of modern simplicity. Earthy neutral tans combined with freshwater blue, mint green, copper and chartreuse pastels give any space an airy, yet grounded quality. They are accented with safari greens and browns for depth.

“Hard times call for soft colors,” Jordan said. “People are romantic about the simpler times of youth and its refreshing honesty. Because of it, we are seeing people drawn toward hues that are nostalgic, such as the colors of tinted photography and faded maps.”

Color Resources

See colors in everyday objects that reflect your personal style!

ColorSnap is a free color-matching mobile application that allows users to quickly and easily match the colors found in their favorite images with more than 1,500 Sherwin-Williams colors. This newly enhanced application is available for download at sherwin-williams.com/colorsnap.

Browse your images or snap a new photo, scroll around to locate the exact hue to match and ColorSnap will display the closest Sherwin-Williams color and a complementary palette. Consumers can also find the nearest Sherwin-Williams store or capture hues in “My Saved Colors” for future reference.

Sherwin-Williams interactive Color Visualizer was recently enhanced to offer the option to upload your own home interior or exterior images to discover and experiment with hundreds of color options for your space.

In addition to interactive color tools, Sherwin-Williams offers off-line help as well, including COLOR To Go® paint samples and Sher-Color™ Advanced Color Technology system for fast, accurate color matching.

Color swatches and inspirational cards also are available at local Sherwin-Williams stores.

Today’s Colors

Purely Refined Bold InventionBold Invention Restless NomadRestless Nomad Gentle MedleyGentle Medley
Bracing Blue (SW 6242) Habanero Chile (SW 7589) Indigo Batik (SW 7602) Whole Wheat (SW 6121)
Svelte Sage (SW 6164) Synergy (SW 6938) Eclipse (SW 6166) Sand Dune (SW 6086)
Rice Paddy (SW 6414) Tempo Teal (SW 6947) Purple Passage (SW 6551) Break Time (SW 6463)
Light French Gray (SW 0055) Parakeet (SW 6711) Burgundy (SW 6300) Chartreuse (SW 0073)
Queen Anne Lilac (SW 0021) Garden Grove (SW 6445) Alchemy (SW 6395) Chivalry Copper (SW 6353)
Upward (SW 6239) Sapphire (SW 6963) Hopsack (SW 6109) Supreme Green (SW 6442)
Classic Light Buff (SW 0050) Something Blue (SW 6800) Exuberant Pink (SW 6840)
Empire Gold (SW 0012) Quilt Gold (SW 6696) Gypsy Red (SW 6865) Supporting Colors
Steely Gray (SW 7664) Tiki Hut (SW 7509)
Supporting Colors Accessible Beige (SW 7036) Supporting Colors Mountain Road (SW 7743)
Peppercorn (SW 7674) Monorail Silver (SW 7663)
Dutch Cocoa (SW 6032) Supporting Color Armagnac (SW 6354)
Faux Impressions Gold Metallic Glitzy Gold (SW 6691)

Ask Sherwin-Williams™

Sherwin-Williams is the nation’s largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that’s focused on the do-it-yourselfer’s unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You’ll be amazed what happens when you ask. Visit sherwin-williams.com.

Editors’ note: All of the Today’s Colors hues are currently available at Sherwin-Williams stores nationwide.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com