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5. Visible Solutions Takes Ceiling Painting To New Heights

Visible Solutions™ Takes Ceiling Painting To New Heights

Sherwin-Williams Offers Ceiling Paint that Goes on Violet for Precise Application; Dries Bright White

ORLANDO, Fla. (February 13, 2008) — Violet might not be a do-it-yourselfer's first choice for a ceiling color. But with the new Visible Solutions Ceiling Paint from Sherwin-Williams, this standout hue colors the way to a perfect, bright-white finish.

Traditional white ceiling paint, when applied over another white surface, can make it difficult to see what has been covered and where there are missed spots. And after drop cloths and tape have been removed and furniture has been placed back into the room is not the time that homeowners want to look up and realize they need to touch up uneven corners or other areas of the ceiling.

Visible Solutions goes on violet and dries to a truer, brighter white compared to similar products on the market. The gradual color transition leaves plenty of time for consumers to identify missed edges and areas that haven't been properly painted. The result is a crisp finish to enhance the look of any room.

"Missing spots while painting a ceiling can be a frustrating experience," said Steve Revnew, director of marketing, product development for Sherwin-Williams. "With its intense violet color, longer color change time and brilliant white finish, Visible Solutions delivers top-notch, precise results for do-it-yourselfers."

Visible Solutions is available in flat finish and is formulated to help hide surface imperfections and cover completely in one coat. For quick and accurate ceiling painting, nothing tops Visible Solutions.

Ask Sherwin-Williams
Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,000 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with specialized products; superior technical knowledge; tools to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You'll be amazed what happens when you ask. Visit sherwin-williams.com.

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