Think Green, Think Smart

Sherwin-Williams Environmental Designation Makes Green More than a Color

(CLEVELAND – March 15, 2005) – Do-it-yourselfers who want to make green more than just a color in their home décor scheme should look for the new GreenSmart logo when they select paints at their local Sherwin-Williams store. Sherwin-Williams recently introduced the GreenSmart logo to designate its environmentally preferred products, which include Duration Home® Interior Latex Coating and Harmony® Interior Latex.

Consumers can be assured that products carrying the GreenSmart designation offer long-term durability, the highest indoor air quality ratings, low volatile organic compounds (VOCs), low odor, and performance properties that meet or exceed the criteria set forth by LEED as defined in Green Seals GS-11, 2002.

Duration Home Interior Latex Coating
Formulated with patented cross-linking technology which prevents stains from penetrating, Duration Home Interior Latex provides the ultimate in beauty and washability, surpassing virtually any other paint or ceramic coating on the market. The product also has outstanding burnish resistance.

Duration Home earns its environmentally preferred status because it has a low VOC waterborne formula, a lower odor, anti-microbial properties that resist mildew and a stain-resistant surface that helps keep walls as beautiful as the day they were painted. In fact, most stains wipe away easily with plain water, or with ordinary household cleaner.

Harmony Interior Latex
Harmony Interior Latex is an ideal choice for do-it-yourselfers who want an environmentally preferred coating that offers a durable, washable finish. Virtually odor-free, Harmony contains no volatile organic compounds (VOCs) or harsh solvents, so it is considerate of the environment as well as the individual. Ideal for children's rooms or for other situations where individuals might be sensitive to chilly "open-window" drafts or to new-paint smells any time of year, Harmony Interior Latex Paint lets you tackle indoor painting projects without worrying about ventilation. The product line also features a primer, so your painting project can be low odor from start to finish.

Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wallcoverings and associated supplies and sundry items. With more than 3,000 stores in North America, the company is dedicated to supporting the do-it-yourself consumer with specialized products, superior technical knowledge and one-on-one, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores; call 1-800-4-SHERWIN (1-800-474-3794) for the nearest location.

---