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Luxury Lifestyle Amenities

Posh pads for you, and your pets

Today's renters are embracing the Millennial zeitgeist with open arms. Twenty somethings to baby boomers with fresh attitudes, priorities and expectations are placing more importance on living in the moment and creating meaningful experiences in all aspects of their busy lives. Their neighborhood, community and residence provide a playground for them to do just that - a happy and connected haven. These residents crave hip, upscale apartments, incorporating environmentally friendly design features and alluring amenities, that parallel their individual needs and lifestyle choices.

In today's competitive marketplace, differentiation is extremely important. After all, consumers are looking at apartments as more than place to reside, and are asking themselves, "What will my experience be like here?"

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Incorporating a diverse mix of luxury amenities, perks and services is an effective and valuable way to set your Multi-Family community apart.

 

Luxury Lifestyle Amenity Trends for 2015

Healthy Living

Zeroed in on health and wellness, sporty common areas include elaborate fitness centers, mindful yoga studios and indoor rock climbing walls. Communities that take it one step further, offer residents complimentary instructional classes as well.

Green Living

In addition to incorporating sustainable practices and finishes, transit oriented, pedestrian friendly apartments offer car charging stations, garden spaces and bicycle work room and storage zones appeal to the practical, eco-conscious consumer.

Social Living

Flexible, public gathering spaces, equipped with the latest and greatest technology, encourage interaction and socialization. Cyber-cafes, coffee bars, comfortable lounge areas and gaming stations provide residents with a place to relax and mingle.

Pet Friendly Living

Communities that give residents and their pets a warm welcome have an edge. Climbing the wish lists for both Gen Y and empty nesters are pet-friendly amenities. It is a package deal for many residents, their furry friends are family and companions, and want the very best for them as well.

Paw-fect Perks

  • Outdoor dog parks with leash-free runs, agility courses and seating areas - situated out back or on the rooftop

  • Spas with pet washing, drying and grooming zones

  • Discrete indoor and outdoor pet waste stations

  • Complimentary concierge services accommodating dog walking, pet sitting and obedience training

Exterior Inspiration

Multi-Family color solutions

There are many factors to take into consideration when selecting the ideal exterior color palette for Multi-Family residences. The Sherwin-Williams Multi-Family Color Solutions brochure identifies key considerations and is designed to help inspire and guide customers through the color selection process with confidence. The inspirational look-book highlights various exteriors featuring up to date color schemes from five directional color collections - Warm Neutrals, Cool Neutrals, Urban Organic, Rustic Sun and Coastal Calm €“ encouraging communities to think beyond in terms of both color and placement.

2015 Multi-Family Color Trends

Driving influences

The Millennial demographic continues to drive change with an inspired vantage point. Influenced by this dynamic generation, the color trends possess a mindful, natural, optimistic and inclusive vibe.

The continued awareness for social and environmental responsibility paves the way for colors that represent a connection to the community and environment. Paying homage to technology as well as the environment, hues are tech driven while honest and authentic. Organic shades reminiscent of the sea, land and sky, cover the gamut and bring the outside in. Universal, botanical and foundational colors inspired by the atmosphere and earth provide a sense of retreat in both suburban and urban locales. These hues embrace the beauty and diversity in all things natural.

With a strong desire "to be happy" along with economic conditions on the up and up, colors embody a vital sense of optimism and momentum. Embracing self expression in all forms, from the runway to social media, playful colors celebrate creativity, originality and individualism. Cross cultural, energetic hues also channel our inner athlete. These invigorating hues are inspired by the Summer Olympics, sportswear and health and wellness trends.

This year's Multi-Family color forecast features four distinct color collections. Designed to appeal to a large cross section of Multi-Family residents each palette evokes a unique look and feel. Consider your brand, your residents and paint color application when selecting the next color scheme for your property.

  • Mindful Modern: Essential neutrals, softer accents

  • Spirited Style: Happy brights

  • Universal Sophistication: Statement hues

  • Organic Contemporary: Lush botanical shades

Signature Shades

Expressive, concentrated and upbeat, these directional orange shades are inspired by high fashion, street style and graffiti art. Rejuvenating citrus shades like Energetic Orange SW 6880 and Outgoing Orange SW 6641 are daring and exude a sense of fresh energy. Use together as accents for a youthful, monochromatic aesthetic.


Mindful Modern


Universal Sophistication


Spirited Style


Organic Contemporary

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