Originally published in PPC Magazine.

Demand for apartments, condos and rental properties is up in many parts of the country. For contractors, this means opportunities for more painting work in the multi-family community segment.

Exterior repaints are especially in demand right now. Accurate scheduling and job tracking are crucial to maintaining healthy margins in the multi-family segment. Stellar customer service and strong relationships with property managers and builders are the keys to your success.

Here are four tactics for maximizing your profits in the multi-family market:

  1. Talk with your Sherwin-Williams rep or local store about possible leads on new projects to bid in your market. You can find the closest store to you by using the Store Locator feature.
  2. Take advantage of your rep’s expertise to help survey the exterior, identify the surface prep needed, and write a paint specification.
  3. Let the property manager know about the color tools and services that we offer to make color selection easier. Ask your rep for details.
  4. For easy future maintenance, ask your rep for a Custodian Report to share with the property manager. It details products and colors on each project.


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