Demand for apartments, condos and rental properties is up in many parts of the country. For contractors, this means opportunities for more painting work in the multi-family community segment.
Exterior repaints are especially in demand right now. Accurate scheduling and job tracking are crucial to maintaining healthy margins in the multi-family segment. Stellar customer service and strong relationships with property managers and builders are the keys to your success.
Here are four tactics for maximizing your profits in the multi-family market:
- Talk with your Sherwin-Williams rep or local store about possible leads on new projects to bid in your market. You can find the closest store to you by using the Store Locator feature.
- Take advantage of your rep’s expertise to help survey the exterior, identify the surface prep needed, and write a paint specification.
- Let the property manager know about the color tools and services that we offer to make color selection easier. Ask your rep for details.
- For easy future maintenance, ask your rep for a Custodian Report to share with the property manager. It details products and colors on each project.