Builder Videos

When you are looking for video content to share with your buyers, or resources to help your construction teams and painters gain knowledge and refresh their skills, look no further than Sherwin-Williams. As a builder, our range of inspirational, training, and informational videos are just one of the many value-added resources Sherwin-Williams can offer you to support your business.


Resources to Use with Home Buyers

There are more ways than ever to connect with your buyers and homeowners! Our videos make it easy to highlight why you choose Sherwin-Williams as a trusted partner in their new home. Use our selection of inspirational and informational videos on your website and homeowner portals, your social media efforts, or as a part of your design center video presentations.

  Video for Great Reputation With Great Product

Sherwin-Williams coatings consistently rank as the #1 choice for Home Builders and Contractors. For nearly 150 years, Sherwin-Williams paints have been protecting and beautifying what matters most.

  Video for Ask Sherwin-Williamsâ„¢

Why Sherwin-Williams? Share why you've chosen Sherwin-Williams.

  Video for Color & Light

Getting questions from your new homeowners about why finishes look different now that they are living in their new homes? This video highlights the unique impact light source can have on the perception of color.

  Video for Roller Coaster Animated TV Commercial

In a world of Sherwin-Williams color chips, take an exciting ride with color inspiration along the way. Where will color take you?

  Video for How to Paint a Room: Three Easy Steps

A fresh coat of paint can help your buyers transform their new home. Help make it easier for them by sharing our video that highlights the three simple steps to painting a room!

  Video for Home Painting Tips and Ideas

Home painting projects can be the easiest way to truly transfer a new house into your owner's home. Help make it easy by sharing this video presenting the right tools and tips.

  Video for Emerald® TV Commercial

Our finest paint with best-in-class performance. Learn more about Emerald® here.


Training & Resources

Providing resources for your construction teams and painters to learn about paint is a great way to improve finish quality and homeowner satisfaction. Use our For Paint Pros series of videos as learning aids, reference tools, or to create an internal certification program for your company.

Don't see what you are looking for here? Check out our full For Paint Pros Playlist

  Video for Care and Maintenance For the Pros

Your construction and quality teams can help your owners keep freshly painted walls looking great for years by reviewing these easy care and maintenance paint tips.This is also a great video for owners that may be looking for guidance on how to take care of the surfaces in their new home.

  Video for Spray Application For Pros

Whether you want to review best practices with your painter or help your construction teams learn more about the spray application of paint, this best practices video is a great review.

  Video for Paint Selection For Pros

Smooth or textured walls? Interior or exterior? Make sure you're maximizing owner satisfaction by choosing the best performing paint for each application.

  Video for Paint Quality for the Pros

All paints are not created equal. Learn more about how paint is made and what impacts the quality of any paint to ensure you are using the product that will both exceed owner expectations and your profitability.

  Video for Brush and Roller Basics For Pros

The right tools and a few tips can help you make paint application easier, faster and more likely to result in homeowner satisfaction.Help your construction crews and painters learn more about brush and roller application with this best practices review.

  Video for Paint Color Basics For Pros

Color sells and creates impact! Attract homebuyers without sacrificing production efficiency and profitability by strategically using color in your homes. Watch these tips to help you learn more about leveraging color in your business.

  Video for Preparation For Pros

New construction doesn't mean that proper surface prep is any less important. Help your construction crews and painters review best practices that will pay off in a more beautiful finish, fewer call backs, and lasting homeowner satisfaction.

  Video for Repair and Touch Up For Pros

You want to make sure that everything is perfect before your new homeowners move in, which mean repairs and touch-up may be needed.This video is a good review for your construction and quality teams, painters, as well as homeowners should they need to make small repairs or touch-up over an imperfection.