Styles & Techniques

Make your work stand out with concrete coating ideas and techniques that produce beautiful results.


Tricks of the Trade: Coating Concrete

Our experts answer contractors' biggest questions on coating concrete.

Mockups Lock Up Jobs

Contractors who know when and how to build mockups have a powerful tool for increasing sales and customer satisfaction.

Flexible Concrete Waterproofer

See concrete pros provide advice that can help you get the waterproofing results you want — on both old and new horizontal substrates.

Concrete Protection in Rainy Vancouver

Sherwin-Williams and H&C concrete coatings protect and beautify a prominent new development in British Columbia.

Four Ways to Make Your Job Easier

Cultivate a network of trusted partners who can help you spot new opportunities, solve job-site problems and exceed customer expectations.

Expert Views: Stained vs. Polished Concrete Floors

Get the expert views of two concrete coatings specialists. Pick up valuable tips that can help you recommend the right solution to customers.

How a Micro-Topping Can Smooth a Job

Giving an old, worn concrete floor a smooth new look takes just one coat when you use the super-thin H&C® Micro-Topping Concrete Resurfacer like this contractor did.

Concrete Team Effort in Chicago

Collaboration and working relationships are key elements in the success of any project, large or small. Pick up tips from this team on a protective-coating job at the VB 1224 Lofts in Chicago.

Hard Samples: Helping Sell Concrete Color

In between printed color charts and full mockups, now you have another tool to guide customers toward color decisions for decorative concrete projects.

Video: Stamped Floor Captures Marina Style

Learn how one contractor brought to life his client's vision of a floor inspired by a marina's weathered wood dock. Now her room reflects the relaxed style and culture along Florida's Intracoastal Waterway.

Coating Concrete When It’s Cold

Follow these guidelines to get optimal performance from protective coatings in colder climates. Plus, check out our list of product suggestions for a variety of cold-weather applications.

Before You Coat: Evaluate

Proper substrate evaluation is vital if you want to deliver long-lasting protective results. Before you grab a brush or roller, consider these three scenarios and the steps you can take for preparation and repairs.

Video: Meet Nearly Any Concrete Challenge

See how our products can help you protect and beautify concrete, satisfy customers and achieve higher productivity by coming in on time and on budget.

Final Coat: Layers of Genius

Be inspired by the results of a colorful collaboration between three concrete artisans and a professional painter/sculptor.

Concrete Consultant: Tips to Prepare for Coating Success

From correctly diagnosing damage in existing concrete to assessing concrete porosity, it’s critical to take these important steps to ensure a successful solution.

Tips & Tools: Selecting a Sealer

Before selecting a concrete sealer, consider these three questions and the types of products that answer them.

How To Sell Concrete Overlays

Are you doing all you can to successfully position and sell yourself as an expert consultant for decorative concrete overlays? Check our tips to improve your approach.

NEW & NOW: The ultimate protector

Clients get outstanding performance. You get done faster.